One of the fiercest rivalries in the world of
business is heading back to court this week with Apple seeking $2bn in damages
from Samsung for allegedly ripping off designs and features.
The trial in Silicon Valley, California will mark the latest round in a long-running
series of lawsuits between the two tech giants as they fight for the
multi-billion dollar smartphone market.The most attention grabbing claim in the case is Apple's demand that market leader Samsung, which sold one in three of all smartphones last year, pay a $40 royalty for each device running software allegedly conceived by Apple. That is more than five times more than the amount sought in the previous trial and well above other precedents between smartphone companies.
If Apple prevails, the costs to Samsung could reach $2 billion. Apple's costs, if it lost, are expected to be about $6 million.
The other new twist in the case is that Samsung hope to draw Google into the battle by calling the engineers who designed the search giant's Android system - which is used by Samsung's phones – to give evidenceexplaining how they built it independently of Apple ........